About Us

Endow Media & Marketing - Run by Bob Mabena, this media company operates in three business levels:

Radio Marketing

We advice clients on how to maximize Radio spend. We are not a creative agency or a media agency in the classic sense. Our intervention fits between creative having been finalized and flighting approved. We vet the creative and advise on real added value. Our advantage; based on the relationships built over more than 20 years with Program Managers and Station GMs, allows us the leverage to engage Radio managers to take your campaign more seriously and rise above the usual clatter. This company launched Cell C retail when it was trading under Mabena Entertainment and so did Smirnoff Ice.  We launched FUBU South Africa, as well. Our current clients include Soweto Hotel.


Radio Workshops

Endow Media conducts astute bi-monthly workshops across the radio spectrum. Experienced and successful Radio practitioners share their knowledge and expertise with attendants in a two-day session that not only deals with Radio, but also tackles a bit of life coaching for would be Radio Presenters. Previous guest presenters include David Mashabela (currently Radio 2000 and formerly Metro FM morning show producer and entrepreneur) and Lupi Ngcayisa (former Metro FM Producer and entrepreneur). Bob Mabena’s more than 20 years of radio experience leads these workshops and he attempts to place attendants into Radio environments.


Brand Bob Mabena

As a brand currently hosting the breakfast show on Kaya Fm, Bob makes an excellent and experienced MC at events. Among the companies he has worked for is PPC Cement, Gauteng government, Thebe investments, Primedia, Marie Claire, National Government, Verizon, the world wide launch of Nelson Mandela 66646, BMF, Zurich Insurance; just to name a few.



Endow Media and Marketing has over 20 years of Radio Marketing and Promotions experience and is run by a name most synonymous with success in this industry. The MD is the only person in South Africa who has won “best” awards in Radio and Television and music Production as well (Best TV presenter, Best Radio Presenter and a South African Music Award.